How China's Boomplay beat Spotify and Apple to corner Africa's streaming market - CNN

How China's Boomplay beat Spotify and Apple to corner Africa's streaming market CNN

When Chinese music streaming company Transsnet wanted to break into the lucrative African market, they partnered with parent company, Transsion holdings, the makers of popular phone brands such as Infinix and TECNO to pre-install their Boomplay app on their handsets. By leveraging the popularity of these phones among African users, the company was able to market Boomplay directly to the consumer. The app was officially released with the launch of TECNO's first music phone Boom J7 in 2015. Boomplay has become the largest streaming music service in Africa; it has 46 million users on the conti...